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【圖書名稱】跨境電商英語
【市場價格】42元
【圖書書號/ISBN】978-7-5103-1924-2
【  作  者  】王維平 蔣軼陽
【出版日期】2017.8
【  開  本  】16
【圖書頁數】172
【圖書裝訂】平裝
【圖書規格】787*1092
【  版  次  】1-1
【  印  張  】10.75
【千 字 數】233
  簡介與目錄
本教材的編寫思路是以實際工作任務為導向、以工作流程作為主線,將內容分為賬戶注冊、產品上傳、公共信息操作、產品文案撰寫、售前客服、發貨操作、售后客服、客戶營銷八大情境。在編寫過程中,始終貫穿以英語實踐技能為主體的結構,設計了以學生為中心的活動,推出了以任務為引領的教學模式。每章包括學習目標介紹、情境引入、任務示例、知識鏈接、實戰訓練、語言訓練、拓展閱讀和中英文對照術語八大塊。

Chapter 1  Accounts Opening 賬號注冊
Learning Aims
Leading-in Situation
Task One: Opening an account on Amazon
Task Two: Understanding Seller’s central on Amazon
Filed Training
Language Building
Additional Reading
Text A
Text B
Text C
Vocabulary

Chapter 2  Products Uploading 產品上傳
Learning Aims
Leading-in Situation
Task One: Getting the Right Features
Task Two: Making a Title
Task Three: Uploading Your Product via Website
Task Four: Uploading Your Product via Template
Task Five: Reading the Products Uploading Rules
Filed Training
Language Building
Additional Reading
Text A
Text B
Text C
Vocabulary

Chapter 3  Copywriting 文案撰寫
Learning Aims
Leading-in Situation
Task One: Writing Bullet Points on Amazon
Task Two: Writing Product Description on Amazon
Task Three: Writing Selling Points on aliExpress
Filed Training
Language Building
Additional Reading
Text A
Text B
Text C
Vocabulary

Chapter 4  Commonplace Service公共信息
Learning Aims
Leading-in Situation
Task One: Revising Service Terms
Task Two: Writing a Company Profile
Task Three: Writing a Brand Story
Filed Training
Language Building
Additional Reading
Text A
Text B
Text C
Vocabulary

Chapter 5  Pre-sale Service售前客服
Learning Aims
Leading-in Situation
Task One: Reply to enquiry for product size
Task Two: Reply to enquiry for unspecified products
Task Three:Reply to counter offer (insisting on the original price)
Task Four: Reply to counter offer (making a concession)
Task Five: Urging the placement of an order
Task Six: Urging payment
Task seven: short supply of goods
Task eight: confirmation of order
Task Nine: enquiry for product information via Skype
Task Ten: conversation on short supply of goods via Skype
Filed Training
Part I written communication
Part II oral communication
Language Building
Additional Reading
Email A
Email B
Email C
Email D
Email E
Email F
Email G
Email H
Email I
Vocabulary
Useful sentences

Chapter 6  Delivery Service發貨客服
Learning Aims
Leading-in Situation
Task One: Off-line shipping
Task Two: Adding tracking details online
Task Three:Writing a shipping notification
Task Four: Tracking logistics information online
Task Five: Writing a notification about the arrival of the goods
Filed Training
Language Building
Additional Reading
Text A
Text B
Text C
Vocabulary

Chapter 7  After-sale Service售后客服
Learning Aims
Leading-in Situation
Task One: reading DSR on Amazon
Task Two: Handling Customer Complains about Non-arrival
Task Three:Handling Customer Complains about poor quality
Task Four: Writing Emails on inviting positive feedback
Task Five: Handling positive feedback
Task Six: writing Emails on explaining delayed shipment
Filed Training
Part I written communication
Part II oral communication
Language Building
Additional Reading
Email A
Email B
Email C
Email D
Email E
Email F
Vocabulary
Useful sentences

Chapter 8  Customer Marketing客戶營銷
Learning Aims
Leading-in Situation
Task One: WritingEmails onholiday promotion
Task Two: Writing Emails on New products promotion
Task Three: Writing Emails on Customers’ rewarding
Task Four: Making Advertisements on SNS
Filed Training
Language Building
Additional Reading
Text A
Text B
Text C
Vocabulary

 
               
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